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Meta Title (56 chars): Clearbit Review 2026: Powerful B2B Data Tool or Skip It?
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Clearbit Review 2026: Powerful B2B Data Tool or Skip It?
If you have been in B2B marketing or sales for any length of time, you have heard of Clearbit. For years it was the go-to platform for company and contact data enrichment, helping marketing teams improve lead quality, personalize outreach, and understand the companies visiting their website. Then in 2023, HubSpot acquired Clearbit, and in 2024 it was rebranded as HubSpot Breeze Intelligence.
In 2026, Clearbit as a standalone brand is officially gone — but the underlying technology, data, and capabilities live on inside HubSpot’s platform. This review covers both what Clearbit was, what it has become as Breeze Intelligence, and whether the product still makes sense for B2B marketers and sales teams evaluating their data enrichment options today.
Whether you are searching for Clearbit specifically or evaluating B2B data enrichment tools in general, this review will give you an honest, up-to-date picture of what you are working with in 2026.
What Was Clearbit? A Brief History
Clearbit launched in 2015 and quickly became the market leader in B2B data enrichment. Its core products were simple but powerful: Clearbit Enrich added company and contact data to records in your CRM or marketing platform, Clearbit Reveal identified anonymous website visitors by their company, and Clearbit Prospector helped sales teams build targeted lead lists.
At its peak, Clearbit had a database of over 200 million contacts and 20 million companies. Its data quality was generally considered superior to many alternatives, and its API-first design made it easy to integrate into virtually any marketing or sales stack.
HubSpot’s acquisition of Clearbit in late 2023 made strategic sense for HubSpot — it gave them a best-in-class data layer to improve lead intelligence across their CRM and marketing platform. The rebrand to Breeze Intelligence in 2024 was part of HubSpot’s broader Breeze AI initiative, which brought AI-powered features across the entire HubSpot suite.
Clearbit in 2026: Now HubSpot Breeze Intelligence
If you are searching for Clearbit today, what you are actually evaluating is HubSpot Breeze Intelligence. The Clearbit API and standalone products are no longer available for new customers. Existing Clearbit API customers were migrated to Breeze Intelligence or alternative arrangements.
Breeze Intelligence is now deeply embedded in the HubSpot platform. It powers data enrichment across HubSpot CRM, Marketing Hub, and Sales Hub. If you are a HubSpot user, Breeze Intelligence is the upgrade that makes your CRM significantly smarter. If you are not a HubSpot user, the Clearbit functionality you were looking for is effectively no longer accessible outside of HubSpot’s ecosystem.
This is an important context for this review: Clearbit’s value in 2026 is almost entirely dependent on your relationship with HubSpot. If you are evaluating this tool as a standalone product, your evaluation path has changed significantly.
Key Features of HubSpot Breeze Intelligence (Formerly Clearbit)
Company and Contact Data Enrichment
The core of what made Clearbit valuable remains intact in Breeze Intelligence. When a new contact or company enters your HubSpot CRM — through a form fill, manual entry, or import — Breeze Intelligence automatically enriches that record with additional data. For companies, this includes industry classification, employee count, revenue range, technology stack, funding status, and location. For contacts, it adds job title, seniority level, department, and LinkedIn profile where available.
The database quality has been maintained and in some areas improved since the HubSpot acquisition. The integration with HubSpot’s own data — including HubSpot’s massive pool of business data from its installed customer base — means that Breeze Intelligence has unique signals that pure third-party data providers cannot match.
Buyer Intent Data
One of the most powerful additions to the original Clearbit capabilities is buyer intent data in Breeze Intelligence. The platform can now surface signals indicating which companies in your target market are actively researching solutions like yours. This is based on web content consumption patterns, search behavior, and third-party intent data sources.
Intent data helps sales and marketing teams prioritize outreach to companies that are in-market right now, rather than broadcasting to your entire addressable market equally. This can significantly improve conversion rates on outbound campaigns and help marketing teams allocate budget more efficiently.
Website Visitor Identification
Breeze Intelligence retains Clearbit Reveal’s website visitor identification capability. When companies visit your website, Breeze Intelligence can identify them by matching their IP address against its company database. This gives sales and marketing teams visibility into which companies are showing interest even before those companies fill out a form or identify themselves.
In practice, this creates a prospect list of companies that have self-selected into showing interest in your offering. Integration with HubSpot workflows means you can automatically trigger sales alerts, add companies to nurture sequences, or update CRM records when specific target accounts visit key pages like your pricing page or product pages.
Form Shortening with Auto-Fill
Clearbit was known for its form shortening technology and this lives on in Breeze Intelligence. When a known contact visits a form on your website, Breeze Intelligence can auto-fill fields it already knows — company name, industry, company size — reducing the number of fields the prospect needs to fill in. This typically increases form conversion rates by reducing friction.
The same technology allows marketers to run shorter forms that ask for less information upfront, because Breeze Intelligence fills in the enrichment data automatically on the backend. A form that only asks for name, email, and company name can generate a fully enriched CRM record without the prospect filling in 12 fields.
AI-Powered ICP Scoring
A newer feature in Breeze Intelligence is AI-powered Ideal Customer Profile scoring. You define your ICP parameters — company size, industry, geography, technology stack, revenue range — and Breeze Intelligence automatically scores incoming leads against that profile. This gives sales teams an instant signal about which leads deserve immediate attention versus which should go into a longer nurture track.
The scoring runs automatically and updates dynamically as enrichment data changes. If a company you have been nurturing raises a new round of funding, their ICP score may increase, triggering an automatic alert to your sales team.
Clearbit / Breeze Intelligence Pricing in 2026
This is where things get significantly more complex than the old standalone Clearbit pricing. Breeze Intelligence is now priced as a HubSpot add-on, using a credit-based model. Here is how it works:
| Product | Access Method | Cost Structure |
|---|---|---|
| Breeze Intelligence (Basic) | Included with some HubSpot tiers | Limited credits/month |
| Breeze Intelligence (Paid) | Add-on to any HubSpot paid plan | Credit packs: $X per 100 credits |
| Buyer Intent Data | Breeze Intelligence add-on | Custom pricing per company tier |
| Website Visitor ID | Breeze Intelligence add-on | Included in Buyer Intent package |
| Old Clearbit API (new customers) | Not available | No longer sold as standalone |
The credit-based model means you use credits to enrich records. Each enrichment of a company or contact record costs a set number of credits. The cost per credit depends on your HubSpot contract tier and the volume you purchase. For organizations with large databases that need regular enrichment refreshes, costs can add up quickly.
If you were using Clearbit previously as a standalone API, you will need to factor in HubSpot subscription costs to access Breeze Intelligence, which represents a significant pricing change for non-HubSpot users.
Clearbit / Breeze Intelligence vs Competitors in 2026
| Feature | Clearbit/Breeze Intelligence | ZoomInfo | Apollo.io | Lusha |
|---|---|---|---|---|
| Data Coverage | 200M+ contacts, 20M companies | 265M+ contacts | 275M+ contacts | 100M+ contacts |
| HubSpot Native Integration | Seamless (same company) | Good via connector | Good via connector | Good via connector |
| Buyer Intent Data | Yes (new feature) | Yes (industry-leading) | Limited | Limited |
| Website Visitor ID | Yes | Yes | No | No |
| Standalone API | No longer available | Yes | Yes | Yes |
| Pricing Model | HubSpot credit-based | Annual contract | Freemium + paid | Credit-based |
| Best For | HubSpot-centric teams | Enterprise sales teams | SMB sales teams | Budget-conscious teams |
Who Should Still Consider Clearbit / Breeze Intelligence in 2026?
The profile of who should consider Breeze Intelligence is much narrower in 2026 than Clearbit’s original audience was. Specifically, Breeze Intelligence makes most sense for:
- Companies already using HubSpot CRM who want to improve lead quality and sales intelligence without leaving the HubSpot ecosystem
- B2B companies with a well-defined ICP who can make effective use of buyer intent signals and visitor identification
- Marketing teams that want to shorten forms and improve conversion rates through intelligent auto-fill
- Sales teams that need to prioritize outreach based on real-time engagement signals
If you are not a HubSpot user, Clearbit’s technology is no longer accessible to you as a standalone product. In that case, Apollo.io, Lusha, or Cognism are the more appropriate alternatives to evaluate depending on your budget and use case.
Pros and Cons of Clearbit / Breeze Intelligence in 2026
| Pros | Cons |
|---|---|
| Best-in-class data quality maintained post-acquisition | No longer available as standalone — HubSpot required |
| Seamless integration with all HubSpot products | Credit-based pricing can be expensive for large databases |
| Buyer intent data is a powerful new addition | Non-HubSpot users have lost access entirely |
| AI-powered ICP scoring improves lead prioritization | Buyer intent data costs extra on top of base enrichment |
| Website visitor ID helps surface anonymous pipeline | Data coverage in some non-US markets is thinner |
| Form shortening increases conversion rates measurably | Less flexible for custom integrations than the old API |
Verdict Box
| VERDICT: Clearbit’s technology is more powerful than ever — but it now comes with strings attached.For HubSpot users, Breeze Intelligence is an upgrade worth taking seriously. The data quality is strong, the buyer intent signals are genuinely useful, and the seamless integration with HubSpot’s CRM and marketing tools makes it more powerful in context than Clearbit ever was as a standalone product.For non-HubSpot users, the calculus has completely changed. The standalone Clearbit you may have used or evaluated before is gone. If you need B2B data enrichment outside the HubSpot ecosystem, you should be evaluating Apollo.io, ZoomInfo, Cognism, or Lusha instead.Rating: 4.5 / 5 for HubSpot users | 1.0 / 5 for non-HubSpot users (tool unavailable) |
Ratings Breakdown
| Category | Score | Notes |
|---|---|---|
| Data Quality & Coverage | 4.6 / 5 | Among the best in B2B enrichment |
| HubSpot Integration | 5.0 / 5 | Native — as tight as it gets |
| Buyer Intent Features | 4.2 / 5 | Strong but not yet ZoomInfo-level |
| Pricing Transparency | 3.0 / 5 | Credit model is complex and opaque |
| Accessibility (non-HubSpot) | 1.0 / 5 | Not available outside HubSpot |
| Value for HubSpot Users | 4.4 / 5 | Meaningfully improves HubSpot ROI |
Get It or Skip It?
| GET IT if you are… | SKIP IT if you are… |
|---|---|
| Already on HubSpot CRM or Marketing Hub | Not using HubSpot (it’s simply not available to you) |
| A B2B company needing lead enrichment at scale | A B2C business (tool is irrelevant to your use case) |
| Running account-based marketing programs | On a tight budget with limited enrichment needs |
| Using ICP scoring to prioritize sales outreach | Looking for a lightweight prospecting tool (try Lusha instead) |
How to Access Breeze Intelligence (Formerly Clearbit) in 2026
Since Clearbit no longer exists as a standalone product, accessing its technology works as follows:
- If you are an existing HubSpot customer: Log into your HubSpot account and navigate to Settings > Breeze Intelligence. Depending on your plan tier, you may have base credits included or you can purchase additional credits.
- If you are new to HubSpot: Start with a HubSpot CRM free account or a paid Marketing/Sales Hub plan, then evaluate whether the Breeze Intelligence add-on fits your use case and budget.
- If you need Clearbit-style enrichment outside HubSpot: Evaluate Apollo.io (strong freemium option), Cognism (European data compliance strength), ZoomInfo (enterprise-grade), or Lusha (cost-effective for smaller teams).
The old Clearbit API documentation still exists online for reference, but new API keys are not being issued to non-HubSpot customers. If you find a third-party tool claiming to offer Clearbit API access, be cautious — that is not an official channel.
What Happened to Clearbit’s Other Products?
Clearbit Reveal
Clearbit Reveal — the website visitor identification product — is now part of Breeze Intelligence’s buyer intent and visitor identification capabilities. It works the same way but is managed through HubSpot rather than the separate Clearbit dashboard.
Clearbit Prospector
Clearbit Prospector, which was used to build targeted prospect lists, has been largely replaced by HubSpot’s prospecting tools combined with Breeze Intelligence’s enrichment. If you need dedicated prospecting functionality, Apollo.io is the most direct comparable alternative.
Clearbit API for Developers
The developer API that made Clearbit popular with technical teams is no longer being sold to new customers. Existing API customers were offered transition paths, but the era of Clearbit as a flexible API-first data product is effectively over.
Frequently Asked Questions About Clearbit in 2026
Is Clearbit still available in 2026?
Clearbit as a standalone product is no longer available to new customers. The technology lives on as HubSpot Breeze Intelligence, accessible only through HubSpot’s platform. If you are searching for Clearbit, you are now evaluating Breeze Intelligence.
What is the difference between Clearbit and HubSpot Breeze Intelligence?
Breeze Intelligence is the rebrand and integration of Clearbit’s technology into HubSpot. It includes all core Clearbit capabilities — data enrichment, visitor identification, form shortening — plus new additions like buyer intent data and AI-powered ICP scoring. The key difference is that Breeze Intelligence is only accessible within HubSpot.
How accurate is Clearbit / Breeze Intelligence data?
Clearbit has historically been known for strong data quality, particularly for US and European B2B companies. Breeze Intelligence maintains this quality. However, data accuracy varies by geography and industry. Tech companies and larger enterprises tend to have more complete and accurate records than SMBs or companies in emerging markets.
Can I export data from Breeze Intelligence to other CRMs?
You can export enriched records from HubSpot CRM to CSV, but the real-time enrichment and intent signals only work natively within HubSpot. If you use Salesforce, Pipedrive, or another CRM as your primary platform, Breeze Intelligence is not the right enrichment tool for you.
How does Clearbit / Breeze Intelligence compare to ZoomInfo?
ZoomInfo has a larger raw database, more granular buyer intent data (especially intent categories and topics), and better support for large enterprise sales teams. Breeze Intelligence is the better choice for HubSpot users who want native integration and are not running a fully enterprise-scale SDR operation. ZoomInfo wins on data depth; Breeze Intelligence wins on HubSpot integration.
What are the best alternatives to Clearbit in 2026 for non-HubSpot users?
For non-HubSpot users needing Clearbit-style B2B data enrichment, the best alternatives are Apollo.io (best value with freemium tier), Cognism (strongest for European and GDPR-compliant data), ZoomInfo (best data depth for enterprise), and Lusha (simple, affordable, Chrome extension-driven prospecting).
Final Thoughts: Clearbit in 2026 — A Tool Transformed
The Clearbit many marketers and sales professionals remember no longer exists as an independent product. What has taken its place is arguably more powerful within its context — HubSpot Breeze Intelligence gives HubSpot users access to best-in-class B2B data enrichment, buyer intent signals, and AI-powered lead scoring in a way that is more deeply integrated than Clearbit ever was as a standalone tool.
For HubSpot users, this is a genuine upgrade worth exploring. The combination of Clearbit’s data quality with HubSpot’s CRM and marketing automation creates a more complete revenue intelligence picture than either product delivered separately.
For everyone else, the Clearbit era is over. The good news is that the market has responded — Apollo.io, Cognism, and ZoomInfo all offer competitive alternatives that work across CRM platforms. Evaluate based on your specific CRM, team size, and geographic market needs, and you will find a strong option.
The bottom line: if you are on HubSpot, Breeze Intelligence deserves a serious evaluation. If you are not on HubSpot and were looking for standalone Clearbit, update your shortlist to reflect where the market actually stands in 2026.
